Government Secures Discounted Data Bundles for Five National Holidays After Talks with Telcos
Minister Announces Cheaper Data Bundles on Key National Holidays Following Telco Agreement.
The initiative, he said, is the result of successful negotiations with the chief executive officers of the three major telecommunications companies operating in the country—MTN, Telecel, and AT (formerly AirtelTigo).
Speaking during an appearance on Joy News’ PM Express, the Minister explained that his initial proposal to extend the discounted data package to all 18 national holidays met resistance from telecom providers due to cost concerns.
“I went to the CEOs with 18 holidays in the country, asking that they do what they did on Independence Day,” he recalled.
“They said I was going to collapse and bankrupt the businesses.” Following a series of engagements, however, the parties reached a consensus to provide the offer on five major holidays.
Five Holidays to Enjoy Special Data Offers
Ghanaians can now look forward to cheaper and enhanced data packages on:
•Independence Day
•May Day
•Republic Day
•Founders’ Day
•Farmers’ Day
According to the Minister, these holidays were chosen strategically to ensure that a wide segment of the population benefits throughout the year.
“What we did on Independence Day, the enhanced bundles — that’s going to be replicated,” he confirmed, referencing the earlier data relief initiative that saw many Ghanaians enjoy larger volumes at reduced rates.
Roadmap to Long-Term Affordability
Beyond these one-off initiatives, Sam George emphasized that the government is committed to finding sustainable solutions to the high cost of data.
In response to public expectations, he clarified that while he never promised a 14-day reduction in prices, he did commit to developing a plan within that time frame.
“People said I promised prices would drop in 14 days. No. I said I would get a roadmap in 14 days. And in 13 days, the committee submitted it.”
The roadmap, developed by a multi-stakeholder committee, outlines short, medium, and long-term strategies to address the cost of data. In the short term, the focus will be on targeted interventions.
“We’ve picked specific demographics,” he explained, referencing groups such as students, small business owners, and freelancers who are likely to benefit from specialized data bundles.
The Ministry, in collaboration with the National Communications Authority (NCA), is building databases to support this targeted approach.
“Once we have the data sets of individuals we are targeting, the announcement will be made,” he stated, adding that stakeholder consultations are ongoing to ensure readiness.
Tackling Structural Cost Drivers
The Minister also drew attention to systemic issues that drive up the cost of data, notably taxation and electricity expenses.
He revealed that he is working with the Public Utilities Regulatory Commission (PURC) to develop a dedicated tariff framework for the telecom sector.
“Mining gets bulk power at a preferential rate. Telecom doesn’t, even though towers across the country consume a significant amount of power. That must change,” he asserted.
This engagement, he noted, is part of a broader strategy to create a more conducive operational environment for telcos, thereby enabling them to pass on savings to consumers.
Telcos Commended for Support
Sam George expressed deep appreciation to the telecom industry for their cooperation. “I must say I’m extremely grateful to the three telcos.
They’ve shown commitment,” he said, affirming that the shared goal is to make data more accessible to every Ghanaian.
While acknowledging that an immediate, sweeping drop in data prices may not be realistic, the Minister reiterated his resolve to ensure that Ghanaians begin to feel the impact of these policy actions in the months ahead.
“This is not just a talk shop. We’re putting in the work,” he concluded.
The announcement has been met with optimism, particularly among digital users and advocacy groups who have long called for reforms in data pricing.
As the Ministry rolls out its roadmap and engages further with key stakeholders, all eyes will be on the practical impact of these policy shifts.
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